MK was responsible for the full 360° creative production of Organi Group’s iconic Ramadan 2023 campaign “We Build for Every Egyptian.”

• Developed the campaign concept, copywriting, and creative direction.
• Produced and shot the full advertisement, including scriptwriting and music composition.
• Designed all visuals and adapted them for outdoor, TV, and digital placements.
• Managed media buying and secured premium TV slots and outdoor spaces.
• Supervised the entire rollout to ensure maximum reach and brand impact.